designer: zhangtao
year: 2025
client: chichipaws
Chichipaws was formerly known as the pet Taobao store "Monster Planet's Monster Home", positioned as a comprehensive store for all categories of pet products. In 2021, a separate store was established for Chichipaws, abbreviated as CP, which is derived from the sound of pets lightly scratching their paws and is their quietest presence when participating in daily life. CP brand hopes that pet supplies can also be like this - quiet, natural, undisturbed, and integrated with life.
The brand's English logo adopts a completely lowercase form, with letters featuring a contrast of rising and falling parts. Combined with geometric composition, visual balance adjustments are made while maintaining a round appearance, presenting a young, modern, classic, durable, and interesting form.
The brand auxiliary graphic is composed of the abbreviation CP of chichipaws, with a style consistent with the English logo. Warm and modern lines form the interwoven whole of CP, presented in the form of the "&" symbol, expressing the intimate relationship between humans and pets, while also having the meaning of connection and companionship. It reflects the industry attributes and the core concept of CP (Qiban) brand well in form and meaning. The color is warm as the theme, and the packaging design continues the modern, simple, and bright style.
chichipaws(绮伴)前身为宠物淘宝店“怪物星球的怪物家”，定位为全品类产品宠物综合店，2021年为chichipaws设立单独店铺，简称CP，取自宠物轻轻磨爪的声音，是它们参与日常生活时，最安静的存在感，CP品牌希望，宠物用品也可以这样——安静、自然、不打扰，和生活融在一起。
品牌英文标识选择了全小写的形式，字母具有上升部和下升部的高低对比，结合几何形式构图，在保持正圆的观感下做出视觉平衡调整，呈现出年轻现代、经典耐看且有趣的形式。
品牌辅助图形由chichipaws的简称CP构成，风格与英文标志统一，温暖且现代的线条构成CP交织的整体，借由“&”符号的形式呈现，表达人与宠物的亲密关系，同时具有连接和陪伴的含义，从形式和意义上很好的反映出了行业属性和CP(绮伴)品牌的核心理念，色彩以温暖为主题，包装设计延续现代、简约、明朗的风格。