designer: zhangtao&yanyan
year: 2022
client: FOXTOWN
FOX.TOWN is a professional beauty tool brand that focuses on the research and development of technological materials.
Among them, the first series of products, "spoon puff", adapts to foundation make-up of different texture through professional control of pore size, hardness and powder release of puff, so as to make it easier to control the fit between foundation make-up and skin.
Fashion and professionalism are the core communication of this brand, and we extract the fox head as a form of change processing. We transform this characteristic into a concise and clear logic of fun to create its exquisite identity, lively and powerful, dynamic and memorable, which clearly attracts people's interest in it.
Becoming the most fundamental and core identifying element of the Fox Candy brand, forming the unique temperament of Fox.town Fox Candy in the beauty tool brand.
FOX.TOWN狐狸糖是一个专业美妆工具品牌，专注科技材料研发。
其中第一个系列产品 “sponge puff”通过对粉扑气孔大小，软硬度， 释粉性的专业控制，来适配不同质地的粉底，达到更容易控制粉底和皮肤的贴合度。
时尚、专业是该品牌的核心传达， 以此我们提取狐狸头做形态的变化处理，我们将这一特点转化为简明清晰逻辑下的趣味， 来打造其精致的身份，活泼而有力量，灵动且记忆深刻，非常明显吸引来人们对它的兴趣。
成为狐狸糖品牌最基本、核心的识别元素，在美妆工具品牌里形成fox.town狐狸糖独有的气质。