designer: zhangtao
year: 2025
client: joe barrel
Joe Barrel is a high-end boutique coffee brand founded by three successful Saudi entrepreneurs, aiming to become a holy land for coffee enthusiasts worldwide, committed to creating coffee experiences that slow down time, inspire connections, and inject vitality into daily life.
The brand's graphic logo effectively reflects the characteristics of Saudi Arabia. The contours have been manually adjusted multiple times, featuring a minimalist aesthetic while retaining personality and detailed elements. The design draws inspiration from Saudi Arabia's petroleum industry, coffee extraction process, mature coffee fruits, and desert geographical features. The application revolves around the striking yellow graphic logo, with small-batch coffee bean packaging incorporating the characteristics of oil barrels, creating a distinctive packaging style.
Joe Barrel 是由三位成功的沙特企业家创立的高端精品咖啡品牌，希望发展成为全球咖啡爱好者的圣地，致力打造能够让时间放慢、激发连接、为日常生活注入活力的咖啡体验。
品牌图形标识很好的反映了沙特阿拉伯的特色，轮廓经过多次的手动调整，在极简的观感设定下富含个性和细节特征，灵感结合了沙特阿拉伯的石油工业、咖啡萃取过程、成熟的咖啡果实和沙漠的地域特征。应用围绕醒目的亮黄色图形标识展开，微批次的咖啡豆包装结合石油桶的特征，呈现一种具有特色的包装形式。
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