designer: zhangtao
year: 2023
client: LiLi
Lili is a cook from the Hani ethnic minority in Yunnan, with rich experience in cooking Yunnan cuisine. She is currently preparing a small restaurant in the local area to cook Yunnan private dishes, named Lili, to convey the joy of dining. To the greatest extent possible, Yunnan specialties are preserved in the taste of the dishes, and only local ingredients are used for cooking. In addition to the dishes, the host Lili will carefully select local good ingredients and handcraft some souvenirs, such as sauces, rice wine, etc.
During the preparation period, I provided the Lili brand logo and some material extensions for this purpose.
In the processing of Logotype, the characteristics of running script, clerical script, and regular script are integrated, expressed with simple and clean lines, combined with thick and rough stroke settings, conveying a warm, honest, energetic, and high-quality impression. Balancing tradition and uniqueness, combined with imaginative and rough local graphic extensions, reflects Lili's respect for traditional handicrafts while also considering how to combine them to present a modern side.
Lili是一位来自云南少数民族哈尼族，有着丰富云南菜烹饪经验的厨娘，正在本地筹备一家烹饪云南私房菜的小饭庄，取名哩哩，传递用餐时的愉悦。在菜品的味道上最大程度的保留云南特色，只选用当地特色的食材进行烹饪，除去菜品，主理人Lili会精选用当地好食材，手工制作一些伴手礼，如酱料、米酒等。
筹备期间，我为此提供了哩哩品牌标志及部分物料延展。
在Logotype的处理上，综合了行书，隶书，楷书的特征融合，用简洁干净的线条进行表现，结合厚实粗拙的笔画设定，传递温暖的、诚实的、活力且高品质的印象。在传统与独特性之间进行平衡，结合充满想象力及粗拙感的局部图形延展，反映哩哩既对传统手工艺的尊重，也将思考如何结合出新，呈现出现代的一面。