COLOYOU 卡乐优

designer: zhangtao
year: 2022
client: COLOYOU

COLOYOU, born in Shanghai in 2009, It means to bring more colorful life experience to children.By 2021, Coloyou has achieved the first sales volume of Tmall Global for three consecutive years, and has cooperated with Wyeth, Mead Johnson and other top 500 brands in the world.

So far, it has become a leading brand in the clay industry in terms of sales, market awareness and industry influence.

In the new brand vision, the brand font has been treated more enduringly and humanely, and the logo, function icon and details have been thick and enlarged, which is more in line with the children's perspective, and also makes the whole more awkward and childlike; In the presentation of packaging extended vision, from the title to the product description information, the priority has been sorted out, the information layout has been processed in a hierarchical manner with clear priorities, the ultra-childlike minimalist symbol and brand name logo, and the standardized product introduction information has its own gains in comparison, which is childlike, professional and quality; At the same time, for individual products with far-sight distance, appropriate information title settings are selected according to the sales environment.

卡乐优COLOYOU ，2009年诞生于上海，取自Color + you的单词组合，意为给孩子带来更丰富多彩的人生体验。截止2021年，卡乐优已经取得了连续三年双十一销量diyi的成绩，先后与惠氏、美赞臣等世界500强品牌合作/3000家+ 幼儿园老师推荐/玩具反斗城/孩子王等数千家线下门店有售。迄今无论是在销售额、市场知名度还是行业影响力，已经当之无愧地成为粘土行业领导品牌。

新的品牌视觉中，品牌字型做了更耐看及人文的处理，在标识、功能图标及细节处，都进行了厚实及放大的处理，更符合儿童的视角，也让整体多出一些笨拙和童趣；包装延伸视觉的呈现上，从标题到产品说明信息做了优先级的梳理，主次分明的信息版式层级处理，超大童感的极简符号和品牌名称标识，与规范的产品小字介绍信息，在对比中各有所得，有童趣，也有专业和品质的观感；同时对于考虑远视距的个别产品，则根据售卖环境选择适合的信息标题设定。