designer: zhangtao
year: 2024
client: xiaoyangshengxi
Xiao Yang Sheng Xi is a skin conditioning brand based on traditional Chinese medicine. The skin is a sensitive and important part of the human body, and should not be added with fragrances or chemicals. Xiao Yang Sheng Xi adheres to the concept of organic herbs and zero additives, emphasizing natural healing. The entire product line is made according to the process of chemical free and handmade natural production. Its formula has been developed with "Silicon Valley Traditional Chinese Medicine" for many years, reaching the standards of "medicine". The medicinal power can directly reach the fascia layer, repair nerve damage problems, and solve various skin problems.
In the new design, the focus is on the ingredients and efficacy of the product itself. The packaging design eliminates unnecessary information and decoration, using the form of "label stickers" combined with natural grass colors to present the temperament of traditional Chinese medicine. The Arabic numeral numbering format meets the classification of more series of products, and the number group is designed separately to establish a unique visual sense. The overall packaging uses 100% biodegradable paper and minimal ink and color, advocating environmental friendliness and avoiding waste. This choice is consistent with the brand concept, while expressing the honesty and confidence of the product.
The auxiliary graphics are based on the "small" character in oracle bone script, expressing the brand core of traditional Chinese medicine and pure herbal natural healing. They consist of three points, which have important significance and profound cultural connotations in Chinese culture. In addition, they symbolize the natural philosophy of "three three inexhaustible, endless life and vitality", which is both Zen like and full of vitality. The Chinese logo combines the square and stretched structure of clerical script, the simplicity of bold, and the stroke details of regular script, setting the appropriate stroke thickness. After multiple attempts and adjustments, it presents a unique exquisite and natural soothing quality. The new image not only has Chinese traditional heritage, but also presents the theory and modernity of balance in traditional Chinese medicine.
小养生息是以中医为本的皮肤调理品牌，皮肤是人体敏感且重要的部分，不应添加香料和化学物质，小养生息坚持有机草本之余，零添加的理念，强调自然治愈，全系产品按照无化学加手工自然制作的工艺，其配方经过与“硅谷中医”多年的研制，达到「医」的标准，药力可直达筋膜层，修复神经性损伤问题，解决各种肌肤疑难杂症。
在全新的设计中，专注于产品本身的成分和功效，包装设计消除不必要的信息和装饰，使用“标签贴纸的形式”结合天然草本色系，呈现中国中医的气质，阿拉伯数字序号的形式满足更多的系列产品的分类，数字组进行了单独的设计，树立独特的视感，包装整体使用了100%可降解的纸张和尽可能少的油墨和色彩，提倡对环境友好、避免浪费，这样的选择与品牌理念是一致的，同时表达了出了产品的诚实和自信。
辅助图形以甲骨文“小”字为基础，表达中医和纯草本天然治愈的品牌内核，由三点个构成，三在中国文化里具有重要意义和深远的文化内涵，此外还象征着“三三不尽，生生不息”的自然哲理，即有禅意，又充满活力,中文标识结合了隶书方正的舒展结构、黑体的简洁度及楷书的笔画细节 ，设定了适合的笔画粗细，经过了多次反复尝试和调整后，呈现出一种特有的精致和自然舒缓的品质，全新的形象即有中国传统底蕴，也呈现了中医平衡的理论和现代性。